Storytime Blog
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Content from Our Clients
Our clients have been doing a great job of informing their readers of new legal developments.
Branding: It’s Not Just a Logo
Good branding goes far beyond having a nice logo. Branding is about effective communication and a cohesive visual language that conveys who you are as a firm and how you want to be perceived.
Five Legal Marketing Lessons from Iconic Super Bowl Ads
In honor of the big game, we’re taking a look at some iconic Super Bowl commercials from the millennial era and sharing some legal marketing best practices that these TV spots inspired.
Using Your Blog to Improve Your Relationship with Reporters
If you’re looking to get quoted in the media as an expert in your practice area, one of the best ways to establish your expertise with reporters is through a consistent, robust blogging practice.
Launching Your Law Firm? Here’s Your Marketing To-Do List
If you’re pondering starting a new law firm, we recommend adding “Get the word out” to your punch list. Here are some of the essential components of that admittedly broad task.
Looking to Juice Your Legal Marketing? First, Take These Two Steps
If you have limited marketing resources, take these two steps to figure out the best and smartest way to spend them.
A Dragon-Sized Lesson in Legal Marketing
Lawyers often position themselves as bulldogs or sharks—so why not a dragon?
Getting Past the ‘Ick’ Factor in Legal Marketing
Does marketing yourself give you the ick? Here’s how to get past it.
How to Maximize Your Law Firm’s Social Media Presence
Have a meaningful social media presence without the overwhelm.
Congrats, New Partner. Now, Get Back to Work.
Becoming partner comes with added responsibilities, like client development, that will demand even more of your time and energy. Here’s what to do next.
Essential Considerations When Key Law Firm Members Depart
Beyond the severed relationships and financial implications, firms must consider and address their key audiences to preserve meaningful external and internal relationships.
What Were Your 2024 Greatest Hits?
It can be a struggle to develop content ideas for your firm’s blog, newsletter, or social media. So, if you’re looking for a year-end or New Year idea, here’s one that takes very little time to pull together: a greatest hits compilation.
How to Recycle Your Best Content to Market Your Law Practice
Recycling your best content – particularly “evergreen” content that’s not tied to a breaking news story– can save you time and effort and give you valuable material that you can use for months or even years to come. How to recycle? Enter: Turkey Time.
Lessons from Skincare: Know Your Audience or Pay the Price
When we came across an article about how marketing foibles caused an existential crisis for a behemoth skincare company, we couldn’t help drawing some legal marketing parallels.
Best Practices for Navigating Annual Lawyer Rankings
Don't underestimate the submissions process! Here are the steps to take when seeking recognition in reputable legal rankings.
How to Use Content Marketing to Grow Your Law Firm’s Business
Content marketing is an effective tool for professionals who — like many lawyers — are uncomfortable being “sales-y.”
Law Firm Website No-Nos
These are some common mistakes that can sabotage a law firm’s online presence. Are you guilty?
Hallelujah, You Just Passed the Bar! Now What?
And you thought the hard work was over… Kidding! You’ve still got some marketing work to do, but we promise it’s not that hard.
What to Publish on Your LinkedIn Page: A Guide for Small and Mid-Size Law Firms
While large firms — with their hundreds of lawyers and hefty marketing departments — can churn out news on the regular, small and mid-size firms often struggle with keeping their LinkedIn pages populated.
LinkedIn for Lawyers Who Don’t Like LinkedIn
In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” they say, “I’m not good on LinkedIn.” And when I check out their LinkedIn profiles, I discover that they are right.